Brandialog

Want a brand that builds relationships the way people do? Then read the growing collection of business building thoughts from B2B’s serious thinkers.

Take a bigger bite 01 December 2008 As the financial going gets tougher, the reality for many in the b2b sector will be fewer customers to go around.

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PR 2.0 arrives in B2B Marketing 01 August 2008Who knows about you out in the wide world, and who has opinions about you? Is it good, bad or damaging? And who else will they tell?
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Get B2B creative out of its comfort zone 08 July 2008B2B creative work has a poor reputation for... well, creativity. It’s the same the world over.
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Eat your words 27 May 2008Reuben Webb, creative director of IAS b2b, insists that when all’s said and done, it’s the end of the road for creative clichés in business-to-business marketing.
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Why you need to walk the talk 08 May 2008What is dialogue?
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Does your brand have a Second Life? 14 February 2008Virtual worlds are nothing new (relatively) but what makes this one different is its thriving virtual economy. Which is, in fact, actual.
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