Sick of lightbulbs and handshakes representing your brand? Join us in our crusade to rid B2B of its most notorious creative faux pas.

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Brandialog

Want a brand that builds relationships the way people do? Then read the growing collection of business building thoughts from B2B’s serious thinkers.

From evolution to revolution 10 August 2009 From evolution to revolution

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Rome 01 June 2009Conquering your markets the Roman way
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It's a jungle out there 09 February 2009In the tough new realm of B2B marketing productivity is king. You have to be prepared to adapt if you want your brand to reign supreme.
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Take a bigger bite 01 December 2008As the financial going gets tougher, the reality for many in the b2b sector will be fewer customers to go around.
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PR 2.0 arrives in B2B Marketing 01 August 2008Who knows about you out in the wide world, and who has opinions about you? Is it good, bad or damaging? And who else will they tell?
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Get B2B creative out of its comfort zone 08 July 2008B2B creative work has a poor reputation for... well, creativity. It’s the same the world over.
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Eat your words 27 May 2008Reuben Webb, creative director of IAS b2b, insists that when all’s said and done, it’s the end of the road for creative clichés in business-to-business marketing.
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Why you need to walk the talk 08 May 2008What is dialogue?
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Does your brand have a Second Life? 14 February 2008Virtual worlds are nothing new (relatively) but what makes this one different is its thriving virtual economy. Which is, in fact, actual.
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CIPR Presidents Grand Prix Awards Winner 2009

Winner Construction Marketing Awards 2008

IAS b2b Marketing, Clarence Mill, Clarence Road, Bollington, Cheshire SK10 5JZ
T: +44 (0) 1625 578578 E: info@iasb2b.com

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